The Different Tunes of PR and Journalism

Public relations and journalism are two forms of writing that at first glance could be placed under the same umbrella. But in reality, their intentions are very different.

If I as a PR professional were to write a press release or something to advertise an upcoming music festival, I would want to make this music festival look as good as it possibly can. The responsibility of a public relations team is to make sure the image of their organization stays clean.

In the journalism world, however, it is much more acceptable and encouraged to delve into facts that may do damage to organizations. Journalists shouldn’t be worried about the image of the group that they are investigating. That would lead to a bias, and the whole truth wouldn’t be told.

For example, if I was a journalist and I heard that one of the headlining bands of that music festival may be involved in a fishy scandal, I would rush to find all the facts and even potentially ruin the image of the music festival. In that situation as a PR professional, I would most likely talk to my team about replacing the band before their troubles are associated with our music festival.

An example of great PR can be seen in the website for the band Greta Van Fleet: a band that formed out of Frankenmouth, MI. A website is a great way to make your organization/client look good. This website specifically is very easy to navigate, visually appealing, and gives the band a sleek look. Check it out here.

An example of how journalism can be harshly honest in comparison can be found in an article about Detroit native Eminem’s recent return to the music scene. It questions whether he will be welcomed by his fans since he is jumping into a completely new world of music than when he left it. They are not slow to imply that he may not be relevant anymore.

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